WAV
FORGE · Step 4 of 7

Your Brand Identity Brief

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WAV Brand Identity Brief Prepared for [Expert name] · Brand Identity Generator
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01

Name

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Approved name, how to say it, how to write it, descriptor, why it works.

Source: Fills in when you finish this step

02

Promise

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One-sentence outcome and one short positioning line.

Source: Fills in when you finish this step

03

Category

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What the product is and what it is not.

Source: Fills in when you finish this step

04

Voice

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5 traits, do and do-not examples, approved and rejected words.

Source: Fills in when you finish this step

05

Message pillars

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3 to 5 ideas that repeat across the brand.

Source: Fills in when you finish this step

06

Visual direction

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Mood, contrast, image notes for a designer. No logo in version 1.

Source: Fills in when you finish this step

07

Usage examples

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Webinar intro, social bio, referral sentence, product title.

Source: Fills in when you finish this step

08

Screening record

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Checks you completed and risks still open.

Source: Fills in when you finish this step

Shortlist scores

NameClearMemorableRelevantDistinctEasy to sayCan growLow claim risk
[Finalist 1][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5]
[Finalist 2][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5]
[Finalist 3][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5]

Say it out loud

On a webinar

Welcome to [Name], the [descriptor] for [buyer].

In a referral

You should talk to [Expert name]. Their [Name] helps [buyer] [result].

As a product title

[Name]: [descriptor]

In a social bio

[Expert name] · Creator of [Name] · [promise line]

Screening checklist

  • Domain name search
  • Social handle search
  • Web search for similar names
  • Trademark review with a professional

This checklist is not legal or trademark clearance. You are responsible for completing these checks.