WAV

Everything you approve lives here

My vault

You changed your buyer profile. 3 items may need an update.

Landing page copy, webinar copy, and objection scripts. Nothing changed on its own.

Expert profile

What it is	Your answer	Status	Came from	Actions
Name and credentials	[Name], [Credentials]	Approved	You, at setup
Years of experience	[Years]	Approved	You, at setup
Origin story	[Your story]	Draft	Step 2
Your methods	[Your methods]	Draft	Step 2
Proof you can use	Add a real example	Empty	Not yet
What you do not claim	[Your limits]	Approved	You, at setup

Buyer profile

What it is	Your answer	Status	Came from	Actions
Who you help	[Buyer]	Empty	Step 3
Where they are now	[Current state]	Empty	Step 3
Where they want to be	[Desired state]	Empty	Step 3
What stops them buying	[Objections]	Empty	Step 3

Brand system

What it is	Your answer	Status	Came from	Actions
System name	[Name]	Empty	Step 4
Promise	[Promise]	Empty	Step 4
Tone of voice	[Tone]	Empty	Step 4

Program

What it is	Your answer	Status	Came from	Actions
Client result	[Outcome]	Empty	Step 5
Length	8 to 12 weeks (recommended)	Empty	Step 5
Phases and modules	[Phases]	Empty	Step 5

Sales copy

What it is	Your answer	Status	Came from	Actions
Main message	[Core claim]	Empty	Step 6
Approved copy	[Copy packs]	Empty	Step 6

Launch plan

What it is	Your answer	Status	Came from	Actions
Launch date	You pick it	Empty	Step 7
Milestones and owners	[Milestones]	Empty	Step 7