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RADAR · Step 3 of 7

Your Buyer Intelligence Brief

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WAV Buyer Intelligence Brief Prepared for [Expert name] · Buyer Psychology Tool
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01

Priority buyer

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Plain-language segment, why this group now, how you reach them.

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02

Current reality

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Top 3 problems, what they tried, limits, cost of waiting.

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03

Desired reality

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Practical, emotional, and identity result, and the proof they need.

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04

Decision dynamics

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Triggers, objections, risks, alternatives, who else decides.

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05

Message map

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What to say, what not to say, real buyer phrases, ideas to test.

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06

Offer implications

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Delivery preferences, support needs, price and trust notes.

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07

Validation plan

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5 conversations, 5 questions, what to capture, how to decide.

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08

Confidence panel

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Confirmed facts, reasonable guesses, open questions.

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Which buyer to pick

Each group is scored 1 to 5 on six things. Every score is shown, nothing is hidden. Equal weight until Dan and Mike approve another model.

Buyer groupAccessUrgencyCan payYour credibilityDelivery fitEvidenceTotal
[Buyer group A][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][Total]
[Buyer group B][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][Total]
[Buyer group C][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][1 to 5][Total]